The Company Picnic is the #1 morale boosting special event for companies nationwide. If your goal is to expand your existing business, you may be closer than you think. You don't have to be a clown or a marketing genius to become a Picnic People team member. If you understand the concept of a special event "general contractor," we can easily put you in the full service professional company picnic business. All you need is the desire to operate a seasonal Picnic People franchise in your region.
Picnic People has products and services with strong consumer demand and brand concepts that will work in your area. Take your operation to the next level with the "Picnic People Program." Following our tried and proven marketing programs and sales methods, Picnic People produces the All-American Company Picnic in a uniquely inviting atmosphere where the entire family participates.
This is not necessarily an opportunity for those of you with fully committed business resources, or those of you with extra investment cash. You must have a desire to become a special event "general contractor" for full service company picnics. Picnic People is the coordinator for the entire picnic, including site selection, entertainment, activities, food and beverage, even picking up the trash! Picnic People only wants franchisees with the necessary commitment to fully present the Picnic People brand and concept at 100% of their ability. Our goal is to professionalize picnics across the country.
To truly embrace the Picnic People culture and brand system, you must enjoy working with company committees and very busy decision makers. You should already possess strong problem solving skills, as well as understand the importance of coordinating logistics for successful special events, while providing outstanding customer service.
Picnic People's marketing plan works in any existing town or community where you have companies with 100 or more employees. Your success is only limited to the number of companies that organize their annual company picnic in your area. We can help you review the demographics for your Picnic People franchise.
All interested applicants must meet Picnic People's minimum financial qualifications and be in a position to properly capitalize the Picnic People investment, including working capital for your expanding business. Once we have reviewed your application and considered the demographics of your proposed location, we will consider your financial qualifications.
In addition to the Picnic People brand, you will receive the "operating systems" that help you deliver on the Picnic People promise. Included in these systems, the "Picnic People Operations Manual" will guide you through the entire event process, from sales lead to event production. In order to ensure that your franchise opportunity can handle the growth, Picnic People offers its vast knowledge with tools and tips to expand your customer base and build market share. Our education programs will prepare you to become a professional Picnic People special event "general contractor".
As a new Picnic People franchisee, you will learn to sell the complete event, with the "Picnic People Program." With the complete use of our logo, name and marketing tools, you will be ready to start selling right away. With an established name in the Special Event industry, Picnic People helps take the guessing out of the client's mind.
Marketing Methods / Sales Plans and Strategies: No sales effort would be complete without an annual marketing plan with seasonal timelines, which you will learn to develop in the "Picnic People Program". In addition, as a Picnic People franchisee, you will have use of all stationery and promotional items. Selling events becomes a breeze when you use Picnic People's proven event proposal templates and location specific sales books, all customized to meet your specific needs.
Event Production: Picnic People has mastered the system of picnic event production. Through the "Picnic People Program", you will receive training on the workflow system needed to manage the entire event. Growing your business and executing multiple successful events in a single day, will all be possible with this specialized instruction. You will also learn the methods for recruiting, hiring and training employees with Picnic People knowledge and energy.
Software / Data: Over the years, Picnic People has gathered all the lessons learned from over 10,000 events. This knowledge is available to you as the franchisee, to overcome whatever obstacle you might encounter. Picnic People will also offer support to all franchisees that use the Synergy software package as their event planning tool. However, whatever technology you use to produce your events, Picnic People will be there to support your event production effort. As a franchisee, you will benefit from the volume pricing and long-standing relationships Picnic People has developed with numerous industry vendors. In addition, you will be able to take advantage of the exciting new products, innovative concepts, and picnic services constantly being created by Picnic People. You will even be able to purchase online through our website shopping pages. Picnic People will act as your main supplier for all your picnic needs through our distribution system, which includes direct shipments to help you get your new or expanding business off the ground. Picnic People training will be hands-on, interactive and fun - all directed by Picnic People senior staff. As a franchisee, you are invited to participate in any of our training programs. You will be part of Picnic People Boot Camp Sessions 1 and 2, and this training can take place at either Picnic People's headquarters in San Diego and/or at your own facility. You may also participate in our annual and seasonal retraining at our facility, designed to keep you up to date, and to help you build your franchise into a high volume profitable business. The results of our comprehensive training will prepare you to deliver professional Picnic People picnics every time. The following information summarizes the details of our Uniform Offering Circular and our Franchise Agreement.
| Term |
6 years, renewable for 5 additional years |
| Picnic People Franchise Fee |
$25,000 |
| Estimate of Initial Investment |
$24,000 to 50,000 (In addition to Franchise Fee) |
| Continuing Royalty Fee |
6% of Your Picnic People Gross Revenue |
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